ABOUT US
๐Ÿ’ญ

KRUCIALIZE is a music label under SM Entertainment where ARTISTS and KREW are empowered the autonomy to create a variety of content derived from music and beyond. We aim to breathe new life into the essence of K-pop by expanding its genre spectrum and seeking out unique, distinctive content. We eagerly await a more diverse range of listeners to become part of KRUCIALIZE's KREW.

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๐Ÿ’ก

Min Jiwoon ใ€Someoneใ€‘

 

ABOUT US
๐Ÿ“ž

KRUCIALIZE๋Š” ARTIST์™€ KREW๊ฐ€ ์ฃผ์ฒด์„ฑ์„ ๊ฐ€์ง€๊ณ , ์Œ์•…๊ณผ ์Œ์•…์œผ๋กœ๋ถ€ํ„ฐ ํŒŒ์ƒ๋˜๋Š” ๋‹ค์–‘ํ•œ ์ฝ˜ํ…์ธ ๋ฅผ ์ œ์ž‘ํ•˜๋Š” SM์—”ํ„ฐํ…Œ์ธ๋จผํŠธ ์‚ฐํ•˜ ๋ฎค์ง ๋ ˆ์ด๋ธ”์ž…๋‹ˆ๋‹ค. K-POP์˜ ๋ณธ์งˆ์— ์ƒˆ๋กœ์šด ์ˆจ์„ ๋ถˆ์–ด๋„ฃ์–ด ์žฅ๋ฅด์  ์ŠคํŽ™ํŠธ๋Ÿผ์„ ๋„“ํžˆ๊ณ , ์ฐจ๋ณ„ํ™”๋œ ๋…์ž์ ์ธ ์ปจํ…์ธ ๋ฅผ ์ถ”๊ตฌํ•ฉ๋‹ˆ๋‹ค. ๋” ๋‹ค์–‘ํ•œ Listener๋“ค์ด KRUCIALIZE์˜ KREW๊ฐ€ ๋  ์ˆ˜ ์žˆ๊ธธ ๊ธฐ๋‹ค๋ฆฌ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

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